Professional Project

Website

Website Project design process:

• Design visuals in Indesign
• Get told about Flash Catalyst
• Get to grips with Flash Catalyst
• Produce my whole site in Flash Catalyst
• Realise its limitations because its only a beta version
• Stress
• More Stress
• Realise I have to produce my whole site from scratch in Dreamweaver
• Stress
• Pull all my images into a table in Dreamweaver
• Stress over getting it how I want it to look
• Get it looking near enough how I want it
• Lightboxes
• FTP stress - Cyber Duck decides to not work on AUCB campuss
• Head over to BU - 30mins before deadline to upload site STRESS
• Only just hand in in time
• RELAX

www.chrismicklefield.com

Mushy Peas

So to recap the mushy peas brief...

The penultimate mini project that made up the unit was titled 'Old from New'. We were given the choice of several dated food substances ranging from fondue, to tinned vegetables. I opted for something I hadn't even tasted before but which was very much given what I like to call the 'Marmite stigmatism' of either being loved or hated. 

Mushy Peas.

I decided to suggest mushy peas as an ingredient as opposed to an accompaniment. I wanted to create a brand and product which appealed to young experimental cook. This took several hours of ingredient testing to determine flavour variations. I came up with around 4 which included: Chilli & Ginger, Balsamic & Thyme, Olive Oil and Sage, and Orange & Cinnamon. The packaging designs all followed the same structure with an alternating colour marking the different flavours. They would be sold separately in sachets to simply tear open, pour into: curries, sauces etc and recycled. The two tabs on the base allow the sachet to stand upright and aesthetically look organic and simple.

Danke Schön Holzer - Final Print

For the 'Thank You' brief I stuck with the idea of saying thank you to Jenny Holzer. I stencilled out my message and using natural sunlight I created a shadow onto the wall of the studio.

Long over due for a post

The development of the Communicating Ideas project was a marked by one particular crit I had towards the end of the unit. I had no real direction with the initial idea, as the delivery was not effective enough. Through several minutes of intense brainstorming the concept of sending memo's via airmail developed. Sending ideas folded into paper airplanes!! This idea was so simple and yet had an originality to it which was effective in overcoming the problem of coming up with ideas Elizabeth Gilbert discussed. Here is the final layout spread that I handed in for the deadline:

Initial Idea for Nurturing Creativity brief

Here is the initial idea I have come up with in response to the video below. The reasoning behind my idea is that we all need to take the pressure off ourselves when generating ideas. My idea plays on the idea of the Genius mentioned in the lecture. The copy in my work attempts to reassure a creative mind that an omnipotent element can contribute to your ideas. The delivery of my message would be through strategically and deservedly placed mouse mat stickers. For those frustrating moments when an idea will just not come to you, a step away from your workspace would lead to a co worker placing this moral boosting message there for you to stumble across. I have also produced a size of sticker which could be placed at the bottom of a tea or coffee cup as a strong coffee I find is often the first port of call when an idea seems to fail me!!   

Communicating Ideas

For this next brief we have been instructed to create a visual response to one of a list of videos, each a lecture hosted by a respected name in their chosen field of work. I have decided to respond to Elizabeth Gilbert's lecture titled 'Nurturing Creativity'. Here it is below...