Initial Idea for Mushy Peas

I have begun to create the packaging design for my brand of Mushy Peas. I am marketing the product as an ingredient as opposed to an accompaniment to fish and chips or pies. The use of the product within cooking would probably be as a replacement for lentils within eastern cuisine or instead of pesto in pasta based cooking. Heres what I've got so far, you'll notice how my initial concept has been simplified down considerably! 

New From Old

Mushy Peas. Never tried them, but now I have to rebrand and sell them. I intend to go down a route that before now has not been considered with the chip shop institution. I feel Mushy Peas have the same divided opinion as food such as Marmite or peanut butter. Here goes...

Initial Idea for Austen client

I have generated several visuals for this section of the brief revolving around the idea of using a solitary 'A' to symbolise and personify 'Austen'. Here is what I came up with as a basis, the upper case 'A' from the Exmouth typeface. I intend to use the laser cutter to create a stamp to use in the letterpress. I want to do the press without ink to create an embossed indentation onto a thick card.