Initial Idea for Mushy Peas

I have begun to create the packaging design for my brand of Mushy Peas. I am marketing the product as an ingredient as opposed to an accompaniment to fish and chips or pies. The use of the product within cooking would probably be as a replacement for lentils within eastern cuisine or instead of pesto in pasta based cooking. Heres what I've got so far, you'll notice how my initial concept has been simplified down considerably!