Initial Idea for Nurturing Creativity brief

Here is the initial idea I have come up with in response to the video below. The reasoning behind my idea is that we all need to take the pressure off ourselves when generating ideas. My idea plays on the idea of the Genius mentioned in the lecture. The copy in my work attempts to reassure a creative mind that an omnipotent element can contribute to your ideas. The delivery of my message would be through strategically and deservedly placed mouse mat stickers. For those frustrating moments when an idea will just not come to you, a step away from your workspace would lead to a co worker placing this moral boosting message there for you to stumble across. I have also produced a size of sticker which could be placed at the bottom of a tea or coffee cup as a strong coffee I find is often the first port of call when an idea seems to fail me!!   

Communicating Ideas

For this next brief we have been instructed to create a visual response to one of a list of videos, each a lecture hosted by a respected name in their chosen field of work. I have decided to respond to Elizabeth Gilbert's lecture titled 'Nurturing Creativity'. Here it is below...

Initial Idea for Mushy Peas

I have begun to create the packaging design for my brand of Mushy Peas. I am marketing the product as an ingredient as opposed to an accompaniment to fish and chips or pies. The use of the product within cooking would probably be as a replacement for lentils within eastern cuisine or instead of pesto in pasta based cooking. Heres what I've got so far, you'll notice how my initial concept has been simplified down considerably! 

New From Old

Mushy Peas. Never tried them, but now I have to rebrand and sell them. I intend to go down a route that before now has not been considered with the chip shop institution. I feel Mushy Peas have the same divided opinion as food such as Marmite or peanut butter. Here goes...

Initial Idea for Austen client

I have generated several visuals for this section of the brief revolving around the idea of using a solitary 'A' to symbolise and personify 'Austen'. Here is what I came up with as a basis, the upper case 'A' from the Exmouth typeface. I intend to use the laser cutter to create a stamp to use in the letterpress. I want to do the press without ink to create an embossed indentation onto a thick card.